New look Benromach launched, same character and taste remains.
Benromach has launched a bold new look inspired by the Speyside distillery’s history and traditional approach to making their multi-award-winning single malt whisky.
Made by hand for genuine character, Benromach is a traditional Speyside distillery owned by a family intent on producing single malt the right way. Its small team of distillers rely entirely on their expertise and senses to make the finest handmade whisky, matured exclusively in first-fill casks, with a subtle smoky character and authentic Benromach taste.
The new look comes off the back of numerous recent awards for Benromach Single Malt Whiskies. In May Benromach 15 Year Old received a Double Gold medal at the San Francisco World Spirts Competition – an accolade only given to a liquid if the judging panel unanimously awards it a Gold rating and considers it to be among the finest products in the world. Benromach 10 Years Old was awarded Gold at the same competition.
Commenting on its new look, Andrew Hannah, Head of Brand at Benromach, said: “We took inspiration for our new look from the hand-painted sign that used to adorn the roof over the kiln, along with the distinctive red doors around the distillery and the iconic red-brick chimney.
“The design aims to convey the genuine handcrafted care that goes into Benromach and to serve as a promise that every drop is made in Forres using just four ingredients: barley, water, yeast and the expertise of our distillers.
“Although the design for Benromach has changed, the character, taste and quality of our award-winning Single Malts remains the same.”
The new look Benromach 10 Years Old, 15 Years Old and 2009 Cask Strength Vintage are exclusively available from The Whisky Exchange in the United Kingdom for the next three months. The specialist on-line drinks retailer named Benromach 15 Years Old as its ‘Whisky of the Year 2020’ in a blind tasting last year. The whiskies will also be available in specialist retailers in France and Germany from the beginning of June, before being rolled out to markets around the world over the next few months.
For more information about Benromach and its new look, visit www.benromach.com To find out more about The Whisky Exchange and the expressions available, visit www.thewhiskyexchange.com.
For more information, images or interview requests, please contact:
Jennifer Butler, Laura McLean or Julie Brander at Weber Shandwick at email@example.com or +44 141 343 3256 / +44 141 343 3259
Notes to Editors
About Benromach Distillery
Originally built in 1898, Benromach Distillery was brought back to life when the Urquhart family realised a lifelong dream to own a distillery and purchased it in 1993. The distillery was extensively re-equipped over a five-year period before it was officially opened by HRH The Duke of Rothesay in 1998.
In reopening Benromach Distillery, the Urquhart family wanted to create a single malt whisky that has a classic Speyside character: beautifully balanced with a light touch of smoke.
Benromach Distillery is located on the outskirts of the ancient market town of Forres. A five-star visitor centre is open to the public throughout the year for tours and tastings. Benromach Distillery is a member of the world-famous Malt Whisky Trail.
For more information, visit: www.benromach.com
About The Whisky Exchange
Founded in 1999, The Whisky Exchange is the leading global retailer of whiskies and fine spirits, with an award-winning online shop and two stores in Covent Garden and Great Portland. A third store is due to open soon in London Bridge.
As a family company, The Whisky Exchange believes in excellent products at competitive prices and exceptional service. The company’s philosophy is simple – never rest on your laurels. The team, led by founders and brothers Sukhinder and Rajbir Singh and buyer Dawn Davies MW, is constantly trying to find new products with genuine heritage and quality in all drinks categories, while continuing to innovate and ensure its website and shop are the best in the business. Above all, the company is built on its amazing range and its people. It is responsible for the loyal and ever-expanding fan base from around the world.
The Whisky Exchange in numbers: 4,000 whiskies including 3,000 single malt Scotch whiskies; 500 Cognacs and Armagnacs; 500 rums; 450 gins; 200 bourbons; 150 Tequilas; one retailer.
2 Bedford Street, Covent Garden, London WC2E 9HH/ Tel: 020 7100 0088
90-92 Great Portland Street, London W1W 7NT/ Tel: 020 7100 9888
thewhiskyexchange.com / Tel: 020 8838 9388
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