Benromach ssshare the secret with the launch of its new website

Friday, 09 December 2011 09:00

Benromach Single Malt Scotch Whisky has re-launched its website www.benromach.com to help share Speyside’s best kept secret with audiences across the world.

The new website, launched today (Friday 9th December), allows visitors to discover the secret of Benromach and explore the range of whiskies handcrafted by just two experienced distillers at Speyside’s smallest working distillery.

Key features of the website include a step by step guide of the Benromach distilling process from malting through to maturation.  Visitors can learn why Benromach is such a unique and prestigious Single Malt, and see all the countries across the world that are discovering the whisky on an interactive map.

There is a also a Benromach history timeline dating back to 1898, the year Benromach Distillery opened in Forres, up to the current day, including details of when and how it came into Gordon & MacPhail’s ownership.

Explaining further, Michael Urquhart, Joint Managing Director at Gordon & MacPhail, who own Benromach, adds:

“Since we acquired Benromach in 1993 and re-opened the distillery in 1998 the brand has grown significantly and is now enjoyed in 35 markets worldwide.  We want to continue sharing the secret of the success of Benromach with people all over the world as well as the people on our door step through an interactive, modern, easily accessible and informative site.

“An area of the website which we anticipate to be really popular is the ‘Secret’ section where visitors are invited to discover the Benromach Secret.  The ‘Secret’ is revealed, detailing the unique process and methods that our two experienced distillers, Keith Cruikshank and Mike Ross, undertake on a daily basis to handcraft our award winning range of Single Malts.

“We have also added our social networking feeds including Facebook and Twitter, to the website, allowing us to share the secret on a number of online platforms.”

The launch of the new website is part of Benromach’s wider objective of continuing to raise the profile of the brand.