Benromach Shares the Secret with Sweden
Tuesday, 22 November 2011 17:40
Three Swedish whisky ambassadors are set to share the secret of Speyside’s smallest distillery following a unique programme seeing them become Honorary Stillmen of Benromach for a day.
The ladies are winners of the inaugural Benromach Fellowship Award 2011 which allows them to travel to the distillery and be exclusively trained in the production of its single malt whisky by its two master distillers. The Benromach Fellowship award recognises individuals who have made an outstanding contribution to the promotion and endorsement of Scotch Whisky in Sweden.
Whisky bar manager, Susan Stenström, restaurateur, Helena Hugo and popular whisky magazine ‘Allt Om Whisky’ editor, Emma Andersson, will learn firsthand the art of whisky making when they take part in milling, mashing and distilling. They will also hand fill casks which will mature at the distillery for years to come.
The ladies won the fellowship for their enthusiasm and dedication to whisky which has seen them share their knowledge and experience with others in their home country.
Michael Urquhart, Joint Managing Director of Gordon & MacPhail, owners of Benromach Distillery, said:
“It’s an honour to be sharing our expertise with such highly regarded international whisky ambassadors. Taking part in our Honorary Stillman programme is the best way of fully understanding the hands-on innovative processes used in producing whisky at Benromach.
“Sweden has a huge whisky following and is becoming an increasingly popular market for Benromach. We hope the ladies will share their experiences of their scholarship and our single malt whisky with friends and family when they are back home.”
Susan Stenström is a well known whisky authority in Sweden who through her passion and dedication has created a unique whisky bar with her own personal stamp at Friiberghs Herrgård. Susan regularly organises whisky weekends aimed at encouraging people to discover and enjoy whisky. Excited to be taking part in the programme she said:
“As a huge whisky fan it’s been a real opportunity to come to Scotland and have such a personal experience in the production of this great single malt. Being a small distillery we got a real insight into a typical working day and the expertise and skill that is involved in making Benromach. Not many people get a chance to be so hands on and learn direct from the master stillman. It’s been a once in a lifetime trip.”
Restaurateur and whisky ambassador, Helena Hugo, has created a venue for whisky lovers in the middle of the Swedish countryside. Bredaryd Värdshus is a Mecca for connoisseurs offering great food, a micro-brewery and an excellent whisky selection. Helena ensures her staff can deliver exceptional customer service by arranging for them to attend whisky education courses in Sweden and Scotland.
Emma Andersson is editor of one of the world’s best whisky magazines, Allt Om Whisky. Emma’s focus on delivering quality news and features from the world of whisky, is one of the major reasons why Sweden has some of the world’s most informed and passionate whisky enthusiasts.