BENROMACH Scotch Whisky Distillery Achieves 4 Star Grading

Benromach Distillery & Malt Whisky Centre, located just off the A96 Aberdeen to Inverness road on the Forres bypass, opened its doors to the public last August. During the last year the Distillery has received a great deal of local and visitor support.

The Malt Whisky Centre has recently been graded by the Scottish Tourist Board and has achieved a 4 star grading as a ‘visitor attraction’. This achievement has enabled the distillery, owned and managed by local Elgin whisky specialist Gordon & MacPhail, to successfully apply to the Malt Whisky Trail to become members. The last successful applicant to join the Malt Whisky Trail was Dallas Dhu Historic Distillery back in 1994.

As new members representing tourism in the area we have been overwhelmed by the response of visitors to the Malt Whisky Centre even though we opened during a year of decline in Scottish tourism. Our aim is to provide a quality attraction that is both enjoyable and informative to all visitors. We hope our location will encourage visitors into the area to tour the distillery when they may not have planned to as well as welcome whisky lovers into the area. It is a great opportunity to work alongside the other Malt Whisky Trail members and mutually learn from each other’s experiences.’ Leslie Duroe

"The award of a four star grading shows the hard work put in by all the staff of Benromach Distillery to deliver a high quality experience for their visitors and we congratulate them on this achievement," comments Beverley Tricker Marketing and PR Manager at Aberdeen and Grampian Tourist Board. "The Malt Whisky Trail is one of the key attractions in our area, drawing visitors from across the globe. Benromach Distillery joining the Trail will only strengthen this important element of the Moray tourism product."